A chartered accountant is a relevant result whether people search specifically for a chartered accountant, or more broadly for an accountant. That might sound counterintuitive, but it gives you the best shot at appearing for the most searches. However, Google’s advice is to be as specific as possible, so ‘chartered accountant’ is likely the best option here. The answer is that there’s no definitive answer. You might wonder which of these categories to choose: ![]() If you’re a plumber, choose “plumber.” If you own a pizza restaurant, choose “pizza restaurant.” But there are times when the best choice isn’t as clear cut.įor example, let’s say that you’re a chartered accountant running an accountancy firm. Always choose a primary category that best describes your business as a whole, not its products or services.įor most businesses, this is easy enough. Including unnecessary information in your business name is not permitted, and could result in your listing being suspended.Ĭategories describe what your business is, not what it does or sells. Your name should reflect your business’ real-world name, as used consistently on your storefront, website, stationery, and as known to customers. Google states in their guidelines that if you do this, your profile could get suspended: Just know that your business name on your Business Profile should actually be your business name, not an “optimized” version with a bunch of keywords. ![]() Otherwise, hit the option to create a new business with that name. If it pops up in the dropdown, hit the business name and claim the profile. Type your business name in the search box. If not, you’ll see an option to find and manage your listing. If you’ve already claimed your Google Business Profile, you’ll see a management dashboard. To do that, click here, hit “Manage now,” and sign in to your Google account.
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